Everyone knows that stories sell in B2B…
…But you’ve got to know how to tell them.
…And that’s why I’m here. As an ex-journalist and Head of B2B Marketing,
I’m really good at it
…Just asK the Global Sales Director, who I helped to secure a $32bn oil and gas client in the USA. Together, we:
Co-designed USA Go to Market strategy
Ran in-field PR campaign – Generated best performing article on global trade website
Created bespoke USA collateral and research
Delivered bespoke round table event with target stakeholders
…or Kenton Cool – who climbed Everest 16 times – a record for a non-sherpa. i led media relations:
Secured press coverage in every UK national paper, including The Times, The Guardian and The Telegraph. TV interviews on Good Morning Britain, BBC News and Channel 4 News
Created powerful ‘tragedy to triumph’ story
Raised brand profile for Kenton’s expedition leadership and performance management companies.
How expert B2B marketing
solves your problems:
No-one’s
ENGAGING WITH YOUR CONTENT
It’s all there – socials, emails, events, marketing collateral, PR. But no-one’s engaging with it.
Create campaigns with the ‘So What? Factor’ to maximise impact
Your best is
never enough for
the C-Suite
Growing demands from the business. Squeezed budget and headcount.
Prioritise, and feel empowered to say ‘no’, with a clear, impactful content strategy
Your
marketing is
‘tone deaf’
Under pressure, you’re throwing words at it, dumbing down, or playing it too safe.
Respect your audience’s time with content that’s clear, relevant and engaging
Let’s create smart, engaging, branded content campaigns – via thought leadership, research, PR, events, videos and socials
…And what makes ME so special, HUH?
I make your B2B content a strategic asset to support sales:
Storytelling
As an ex-journalist and head of marketing, I ask the right questions, and create stories in a smart way, to marry brand and commercial messaging.
Writing excellence
Give people good info ASAP, as simply as possible. Know what to leave OUT as well as in. Use smart structure. One word instead of five. Ban passive language, waffle, and spelling/grammar errors.
Critical thinking
Summarise reams of information concisely. Translate complexity into easy reading. Know your markets. Spot trends and parallels with other industries. Avoid pitfalls.
NBD focus
Address customer pain points to support sales.
Trusted suppliers
I’ve built a network of high-calibre industry and media experts to optimise your content.
Specialist sectors
Don’t tell anyone but there’s a few sectors I get pretty nerdy about. Here are some of my current clients:
Infrastructure / supply chain
£1bn construction/infrastructure services provider. Social value platform
Professional serviceS
/ SaaS
$1.2bn CX services provider, £1.8bn SaaS HR and finance provider. Pharmaceutical consultancy. National PR agency
Education
Top 3 university in the UK, Ed Tech multimedia content provider
If your industry isn’t here, don’t worry - I bet I can handle it…
About SUSIE CARTER
I’m Susie Carter.
I’m about going global, and doing whatever it takes to get the best commercial results. Whether that’s staying for two weeks in Texas for Oil and Gas (during a cowboy convention). Working as a journalist in Spain. Or getting international coverage in the Wall Steet Journal.
I take pride in delivering the smartest B2B content campaigns. It’s about combining market insight, commercial thinking, a love of multimedia and 20 years’ experience.
How I work
Retainers – Create a pipeline of content throughout the whole year
Projects – A partnership for as long as you need
Content blitz - Most B2B content is ‘evergreen’. Create assets you need at pace to fill your marketing pipeline for the year
Roving B2B marketer – Hire me to cover your event or launches – at home or abroad
If you need ‘cheap’, I am not your supplier. That’s for marketers who’ll waste your time and budget with endless rounds of edits and rewrites.
You know it, I know it – I’m good at B2B content creation.
Let’s end this charade, and have a chat.