Common Pain Points
In decades of working with B2B companies, I’ve seen several common challenges:
- Internal focus – B2B firms believe their work is inherently fascinating to a huge audience. It isn’t, unless we write for the customer, and align to industry trends, to add relevance and impact
- Drowning in complexity and jargon – If customers can’t understand your proposition, they won’t buy it
- Lost in a sea of mediocrity – Nothing about you stands out. Content is generic, dry, and does not address customers’ needs. It’s easy to forget
- Lack of dedicated resource – A dedicated content creator is a luxury many businesses don’t have.
As a B2B company, you can’t excel if prospects don’t understand what you do, how you solve their problems, or why you’re the best choice.
That’s where I come in.
“What’s the Story? PR brought our campaign to life by adopting a more ‘human’ approach, focusing on the emotive stories of people whose lives have been changed by our work with social enterprises.
“We really valued What’s the Story? completing work at short notice, and to a high standard, with minimal fuss or involvement from the team.”
Charlotte Harvey, Director of Communications, Amey.