“Susie, you’ve got six weeks to launch this product in the USA.”
Cue a nine-hour flight, organising an event, inviting the world’s biggest oil and gas companies, a race to find US suppliers, 15-hour days, making stands, writing slide decks, and staying in a hotel which was hosting an international cowboy convention.
Hard work indeed. But it resulted in my employer winning a new customer with a $38bn turnover.
This is what I love. Pulling out all the stops to deliver comms which supports the business strategy, brand, sales, and growth.
Susie Carter
Susie is former Head of Marketing for a global SaaS supply chain management consultancy. She has 10 years’ corporate experience, covering 11 different industries, including oil and gas, transport, construction, and utilities.
She is now ‘Queen of Content’ at What’s the Story?, and a retained writer for Sage, and the world’s best university.
In other news, Susie once represented the UK at an international korfball tournament in Bratislava – despite not knowing any of the rules.
Rachel Picken
Rachel is Head Wingman; running What’s the Story PR’s sister agency, Agile PR.
She’s taken ‘agile’ working – normally associated with the software industry – and applied it within communications.
Rachel was recently named as Best Independent Practitioner in the UK by the CIPR.
The Crew
We also have a network of expert writers, videographers, and social media specialists.
Amid significant economic uncertainty, is now the time to look at a cost-effective virtual agency to produce your content?