What success looks like to us:
- Winning customers – Closed a $38bn global oil and gas client from a content marketing campaign in the USA
- Third party referencing – Content cited by third parties at national trade conferences
- Engagement – Circa 7,000 hits in one week on a construction client’s content. Wrote oil and gas article which was the most popular content piece for two years on a global industry site.
I only create ‘Killer Content’ for B2B companies.
First, I’ll create a marketing strategy including your business context and objectives, and explain in simple language how you solve customer pain points. I am a ‘graduate’ of the Mini MBA in Marketing by Mark Ritson – who’s renowned for his no-nonsense, effective approach.
Next, I’ll create your ‘hero’ marketing assets. The highest-quality B2B case studies, thought leadership and opinion pieces, blogs, brochures, newsletters, customer comms, video, and podcasts. This ‘killer content’ forms a powerful toolkit which sales teams can use in NBD at a time when it’s harder to meet customers.
Throughout the process, I’ll inject rich experience in key B2B markets, including IT, SaaS, supply chain, enterprise software, finance, manufacturing, construction & infrastructure, utilities, and transport.
“If you’re looking for a copywriter who combines an eye for fine detail and an ear for the remarkable, converting both into compelling storytelling – look no further: Susie combines these qualities with the ability to build trust with a range of people, carefully calibrated curiosity, and a focus on timely delivery.”
Will Pryor, Head of Policy Engagement at University of Oxford
Guide on how to create a Killer B2B case study
Speak to me about a retainer or ad hoc support.